Our Purpose
About Impact Direct Ministries
Our mission is to fulfil our responsibility through care and compassion, poverty alleviation and community development.
Our vision
A GLOBAL IMPACT – The African Factor
Impact Direct Ministries (IDM), established in 2001, is a non-profit community based organisation operating in South Africa with the main operational base in Cape Town.
Mobilise
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To provide a vehicle for local, national and international initiatives by individuals and groups.
Channel
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To avail a channel through which Christians from Africa can take their rightful place and fulfil their role in global leadership and ministry.
Function
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To create opportunities in which Africans can function globally as equals.
Operate
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To establish a local, national and international platform upon which Christians can operate, free from wickedness and oppression.
Partners in Progress
Years of Experience
IDM's Journey
Since its inception in 2001 Impact Direct Ministries has increased its community involvement.
2001
Our Responsibility
Impact Direct Ministries (IDM) is established as a non-profit community based organisation.
by 2010
Our Roots
Impact Direct Ministries works closely with a number of institutions, which includes South African Police Service, Metro Police, Social Development Services, Athlone Youth and Family Development Centre, Local Athlone Drug Action Committee, SANCA, Rape Crisis, Bridgetown Civic Association, schools across Cape Town and Cape Peninsula University of Technology (CPUT).
by 2020
Our Partners
To date IDM has formed partnerships all across South Africa, other parts of the continent, United States and the United Kingdom.
2025
20th Anniversary of IDM
“Legacy is built when the vision outlives the visionary. This is the beginning of a new chapter.” - Conrad Petersen
Our Champions
Meet the Team
Our team has been selected based on their ability to fulfil our mission of care and compassion, poverty alleviation and community development.
Dr. Roger Petersen
Founder of IDM
In honouring Dr. Petersen, we also honour fathers across Africa who have planted seeds of legacy, who have started movements often in silence, and who have laid the foundations for the next generation to build on.
Dr. Petersen also served as Chief Community Advisor for RLabs.Jennifer Petersen
Director
Jenn Petersen's deep compassion laid the foundation for her impactful work as a founding member and director of IDM.
Her legacy and love for the community continue through ‘The Legacy Project’, which provides support to women and children in marginalised communities.Rene Parker
Key Advisor
Rene passionately supports her mother’s dedication to serving the community and emphasized how her vision of care, dignity, and empowerment remains alive through the organization’s initiatives.
Rene is a Co-Founder of RLabs on current Board Chair of Afri-LabsMarlon Parker
Key Advisor
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Jemima Peters
Role
Conrad has experience in community infrastructure and skills and business development amongst the youth.
Melissa Petersen
Role
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Allison Du Mont
Role
Allison has excellent knowledge on how systems integrate and is able to identify integration issues, opportunities and solutions between various system applications. Works with key business stakeholders to improve financial and costing processes to achieve visibility, better decision making and results.
Conrad Peterson
IDM Board Chair
Conrad has successfully installed key telecommunications network infrastructure in the Western Cape and assisted in skills and business development amongst the youth.
Liesel Jenneker
Role
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What is Impact Direct Ministries?
Impact Direct Ministries (IDM) is a community-focused non-profit organisation committed to supporting people, families, and communities through practical care, development initiatives, faith-based support, and collaborative outreach.
What does IDM exist to do?
IDM exists to serve communities through compassionate action, relationship-building, and sustainable support initiatives that respond to real needs while restoring dignity, hope, and connection.
Who does IDM work with?
IDM works with individuals, families, churches, community leaders, volunteers, local organisations, and partners who share a commitment to community upliftment and meaningful impact.
Is IDM connected to a church or denomination?
IDM is faith-informed and values Christian principles of service, compassion, and stewardship while working alongside diverse communities, partners, and supporters.
What kind of projects or initiatives does IDM support?
IDM supports a range of initiatives that may include food relief, family support, youth development, community outreach, education support, counselling, skills development, and collaborative social impact programmes.
How does IDM approach community support?
IDM believes meaningful support begins with listening, relationship-building, consistency, and working alongside communities rather than simply delivering once-off assistance.
How can I stay informed about IDM’s work?
You can follow IDM through the website, social media platforms, newsletters, community updates, and announcements about projects, events, and partnership opportunities.
How can I get involved?
There are several ways to get involved, including volunteering, partnering, donating, sponsoring projects, sharing resources, or supporting IDM’s work through advocacy and prayer.IDM supports a range of initiatives that may include food relief, family support, youth development, community outreach, education support, counselling, skills development, and collaborative social impact programmes.
Support IDM. Join our Mission.
Pledge or Partner
Help us reconstruct communities with care and compassion as we create opportunities and address poverty alleviation while supporting community development.